Privacy Policy

Effective Date: October 20, 2025

This Privacy Policy (“Policy”) describes how LBLA Beauty, LLC and its related companies (collectively, “Company,” “we,” “us,” or “our”) collect, use, disclose, and safeguard personal information of users of the websites https://wholesale.lashboxla.com (the “Site”), and our SMS/MMS messaging programs (the “Texting Program”).

By using the Site or enrolling in our Texting Program, you agree to the practices described in this Policy.

Information We Collect

The specific information we collect depends on how you interact with us.

Personal Information: name, postal address, email address, phone number (including for SMS/MMS), date of birth, account name, username, password, or social media information.
Device/Usage Information: IP address, cookie identifiers, device identifiers, browser type, browsing activity, referring/exit pages, and related analytics data.
Demographic Information: age, gender, and other demographic attributes where provided or inferred in accordance with law.
Payment Information: credit/debit card details and billing information (processed by our payment processors).
User Content: communications with us and any content you provide (e.g., social profiles, photos, videos, comments, reviews, testimonials, survey responses).
SMS/MMS Interaction Data (Mobile Data): your phone number, message content you send to us, opt-in/opt-out records, timestamp, delivery/read status, carrier information, device locale, and engagement (e.g., clicks on links in messages).

Note: We do not require sensitive personal information for SMS marketing. If you voluntarily provide sensitive data, we will handle it as described in this Policy and applicable law.

How We Collect Information

Directly from You: when you browse the Site, create an account, make a purchase, submit a form, participate in promotions, or enroll in our Texting Program (e.g., at checkout, via a webform, by texting a keyword, or by clicking a consent checkbox).
Cookies and Online Tracking Technologies: when you visit the Site, we and our partners use cookies, pixels, and similar tech to remember your preferences, maintain your cart, analyze usage, and personalize content/ads. You can adjust your browser settings to block or delete cookies, which may impact certain features.
From Social Media Platforms: if you interact with us on platforms such as Facebook, Instagram, YouTube, or Pinterest, we may receive information those platforms make available in accordance with their policies and your settings.
From Service Providers and Partners: including payment processors, analytics/advertising partners, messaging providers, fraud prevention and fulfillment partners.

SMS/MMS Texting Program (Mobile Messaging)

We may offer one or more SMS/MMS programs to send you marketing and transactional messages (such as order updates, abandoned cart reminders, product launches, promotions, and personalized offers).

How You Opt In:
You may opt in by (i) submitting your phone number on our Site and affirmatively consenting (e.g., checking a box); (ii) texting a designated keyword to our short code/long code; or (iii) otherwise providing express written consent. Consent is not a condition of purchase.

Message Frequency:
Message frequency varies. We generally send 4–6 marketing messages per month, plus transactional or operational messages as needed (e.g., order or account updates).

Cost:
Message and data rates may apply from your mobile carrier.

How to Opt Out:
Text STOP to [INSERT SMS NUMBER OR SHORT CODE WHEN AVAILABLE] to cancel. After you send STOP, we may send a one-time confirmation message. You may also opt out by contacting us using the details in Contact Information below. Additional recognized opt-out keywords: CANCEL, END, QUIT, UNSUBSCRIBE.

Help:
Text HELP to [INSERT SMS NUMBER OR SHORT CODE WHEN AVAILABLE] for help, or contact us at wholesale@lashboxla.com.

Eligibility & Responsibility:
You must be the account holder or have the account holder’s permission to enroll a phone number. If you change or deactivate your number, you agree to promptly notify us so we can stop messaging the previous number.

Data We Collect via SMS/MMS:
We collect your phone number, message content, opt-in/opt-out status, delivery and engagement data, device/country/carrier info, and related metadata to operate, troubleshoot, and improve the Texting Program.

Carriers/Delivery:
Carriers are not liable for delayed or undelivered messages. Delivery may be affected by your carrier’s network or device compatibility.

Autodialer Disclosure:
By opting in, you consent to receive marketing texts that may be sent using an automatic telephone dialing system or other automated technologies. Consent is not a condition of purchase.

Your Mobile Choices:
You can manage preferences by replying with recognized commands (e.g., STOP/HELP) and by contacting us. You can also block numbers at your device level.

How We Use Your Information

We use information to:

operate, maintain, and improve the Site, our products, services, and the Texting Program;
process orders, payments, returns, and provide customer support;
send transactional communications (e.g., order confirmations, shipping updates, account notices);
send marketing communications via email, SMS/MMS, and online ads (including personalized offers and cart reminders) where permitted by law;
conduct research/analytics to understand customers and improve our offerings;
detect, prevent, and investigate fraud, security incidents, and other harmful or illegal activities;
comply with legal obligations, enforce our terms, and protect our rights and users.

Personalization & Advertising:
We may use cookies, pixels, and mobile interaction data to personalize content and offers, measure campaign effectiveness, and facilitate interest-based advertising, including cross-context behavioral advertising where permitted.

How We Share Information

We may share information with:

Service Providers: e.g., payment processors, fulfillment/shipping, customer support, analytics/advertising partners, and SMS/MMS messaging providers who process data for us under contractual confidentiality and security obligations.
Business Partners and Platforms: to enable integrations you request (e.g., social sign-on, shoppable posts), subject to their privacy terms.
Legal/Compliance: to comply with law, respond to lawful requests, or protect rights, safety, and property.
Business Transfers: in connection with a merger, acquisition, financing, or sale of assets.

We do not sell your personal information for money. We may “share” personal information (as defined by the California Privacy Rights Act, “CPRA”) for cross-context behavioral advertising. You can opt out as described below.

Your Choices

Email Marketing: You may unsubscribe via the “unsubscribe” link in our emails.
SMS/MMS Marketing: Reply STOP as described above.
Cookies/Tracking: Use browser/device settings to manage cookies. Some advertising partners offer additional opt-outs (e.g., through industry tools).
Global Privacy Control (GPC): Where required, we treat a valid GPC signal as a request to opt out of sale/share for the browser sending the signal.

Information Security & Retention

We implement reasonable administrative, technical, and physical measures designed to protect personal information. No method of transmission or storage is 100% secure. We retain personal information (including Mobile Data) for as long as needed for the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce agreements. We take reasonable steps to destroy or de-identify personal information when no longer needed.

GDPR/UK GDPR Privacy Notice

For individuals in the EEA/UK, the legal bases we rely on include consent (e.g., for SMS/email marketing and certain cookies), contract (to provide products/services you request), legitimate interests (e.g., to improve services, prevent fraud), and legal obligations. You may have rights to request access, correction, deletion, restriction, portability, or to object to processing (including direct marketing). Where processing is based on consent, you may withdraw it at any time (e.g., by replying STOP to SMS). To exercise rights, contact us using Contact Information below.

If we transfer personal data outside the EEA/UK, we use appropriate safeguards (e.g., Standard Contractual Clauses).

California Privacy Notice (CCPA/CPRA)

California residents have the right to:

Know/Access: the categories and specific pieces of personal information we collected, the sources, purposes, and categories of third parties with whom we disclosed/shared it in the previous 12 months;
Delete: request deletion of personal information, subject to legal exceptions;
Correct: request correction of inaccurate personal information;
Opt Out of Sale/Share: opt out of “sale” or “sharing” (as defined by CPRA) of personal information, including for cross-context behavioral advertising;
Limit Use of Sensitive PI: where applicable;
Non-Discrimination: for exercising your rights.

To exercise rights or to submit an opt-out of sale/share request (including for SMS-related personalized advertising), contact us using the details below. If you use a browser with Global Privacy Control (GPC) enabled, we will process that as an opt-out signal for that browser, where required.

Categories Collected: identifiers (e.g., name, email, phone), commercial information (purchases), internet/network activity (cookies, usage), geolocation (coarse), inferences, and mobile interaction data related to the Texting Program.
Business/Commercial Purposes: as described in How We Use Your Information.
Disclosures: to service providers and contractors (including messaging providers) and as otherwise described above. We do not knowingly sell/share personal information of consumers under 16.

We may request information to verify your identity and authority (for authorized agents).

Children’s Privacy

Our services are not directed to children, and you may not use our services if you are under 13. You must be old enough to consent to processing of your personal data in your jurisdiction. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will post the revised Policy on the Site and update the Effective Date. Your continued use after the update constitutes acceptance.

Contact Information

Questions or requests about this Policy (including SMS/MMS):
Email: wholesale@lashboxla.com
Phone: (424) 408-0400
Mailing Address: 19823 Hamilton Ave, Torrance, CA 90502